Off-page SEO is about building quality inbound links; a network of links from other high-ranking sites that lead back to your website. Just as it is in other areas of business, it’s often ‘who you know’ that matters. Search engines consider the quality, or ‘authority’ of the sites linking back to you, and the more authoritative inbound links you create, the higher you’ll rank.

As with any first meeting, your website design says a lot about who you are and the quality of your business. First time visitors quickly (although, often subconsciously) run through a list of qualifiers before deciding if it’s worth their time to get to know you. Some of the questions they may ask themselves include, but are not limited to:

One of the most important elements to any website design is ease of navigation; the ability of visitors to find the information they need and thus, keep them on your site as they explore all you have to offer.  Any roadblock, such as requiring multiple clicks to reach their desired information, or plug-in requirements to view your content can send a potential customer away from your website in a hurry.

For some, the decision to redesign a current website is based on functional limitations and/or failure to perform. For others, it could simply be a spontaneous decision; the colors are boring, or the lack of that “special something” extra …bells, whistles, cool gadgets! Yeah! That’s what I need… a redesign!

Building a website on paper first will help reduce design time, wasted resources, ensure necessary items can easily be found and uploaded, and provide you the opportunity to define, redefine and structure your website elements. Here’s how it’s done:

When it comes to website design or redesign, the rules of engagement and best practices for your virtual storefront are always changing. But hey, nobody ever said ranking #1 was easy! It takes effort and time, all of which are better served by a little planning.

Inbound marketing, put simply, is a method (set of tools and actions taken) designed to lead unknown potential customers to you via your website, rather than you venturing out into the world to contact them directly, either in-person, by phone, or traditional advertising (print, radio & television). 

On-page SEO is about keywords or key-terms, keyword ranking, and ensuring that your most important terms are found within the content elements of your website. Content elements relate to page structure and include titles, headlines, sub-headlines, body content (text), images, tags and links.

If you’re an individual or business owner considering Social Media Networking for the first time, it might seem intimidating. However, becoming more social online is easy, once you learn how. Follow these tips and you'll be on your way to becoming a Social Media Expert.

Remember how magical Christmas felt when you were a child? You couldn’t wait for Thanksgiving to be over because the next holiday was the “One”. Now began the shopping, baking cookies, seeing Santa at the mall, stores decorated with lights and ornaments. Maybe you counted the days till the classic Christmas shows “Rudolph, Frosty and Charlie Brown’s Christmas would air on T.V. That’s what finalized it; Christmas was almost here. And don’t forget those Sears and J.C. Penny Catalogs. They were the size of telephone books and many hours were spent searching pages and pages of toys. Yes, Christmas was magical…